eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will generate $109.48 billion, with total online media buys generating $172.29 billion in revenue by 2021.
Consumers are increasingly spending a tremendous amount of time with interactive screens and content–from mobileto desktop and audio to OTT - and brands are in lockstep with a growing commitment to digital ad buys. Mobile captured more than half of the total digital ad spend last year and we can easily expect that share to continue to climb. Video also saw significant growth.
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